Culture & Savoir-Faire
Where the argan tree holds the land, women keep beauty.
The Heritage
A land passed down.
And replanted, season after season.
At Douar Aït Baha, the argan grove passes from generation to generation, with its trees, its seasons and its harvests. Everything else begins there: one culture, two savoir-faire, one house.
Two Cultures
Amazigh Culture
Amazigh: the name this people gives itself. In the Souss, the argan tree nourishes everything around it: it shelters the herds, gives its fruit and its shade. Since 1998, UNESCO has recognized the argan grove as a Biosphere Reserve. Around the harvest, the women gather, and the nuts are cracked to the sound of song.
French Culture
In Paris, skincare is a discipline: rigor in composition, the choice of each material, respect for the skin. An exacting standard passed from house to house; ours receives its heritage.
Two Savoir-Faire
Inscribed on UNESCO’s heritage lists.
The Amazigh Gesture
Inscribed in 2014: the know-how of the argan tree. The most precious, hand-cracking, frees the kernel intact. In Taroudant, a cooperative of Amazigh women turns our harvest into oil; this know-how sustains the villages, and opens the path of reading to the women who carry it.
French Formulation
Inscribed in 2018: the perfume craft of Grasse. There, an artisan perfumer creates the Maison’s mimosa note; in Paris, it joins our elixirs.
Frequently Asked Questions
Two lands, one exacting standard.