AQAY Journal

A woman holding an argan kernel between her lips, an Amazigh tattoo on her chin, Maison AQAY Paris

The Book of Gestures · I–VI

Six Gestures, from Dawn to Night

From the rose mist of the first light to the oils of nightfall, the gestures of Maison AQAY Paris, one after another, as a family passes them on.

Open the Book
A thread of golden argan oil poured into cupped hands by a window of a Parisian apartment, Maison AQAY Paris

I · Ingredients

How to Use Argan Oil on Your Face, a Gesture from the Souss

A small pool in the palm, warmed, then pressed: the argan gesture of Douar Aït Baha, morning and evening.

November 2, 2026

Damask rose petals macerating in water, fine bubbles rising to the surface, Maison AQAY Paris

II · Ritual

Toner, Essence or Mist: The First Gesture of the Morning

What sets a toner apart from an essence, and how rose water opens L’Étoile de l’Aube.

November 2, 2026

Three textures side by side on a white background: a rich cream, a golden argan oil and a clear drop of mist, Maison AQAY Paris

III · Ritual

Face Oil or Serum, Before or After Moisturizer?

The order of the morning gestures, from the rose mist to the Rich Elixir Serum and the Cream.

November 2, 2026

An amethyst gua sha stone gliding along an oiled cheekbone, Maison AQAY Paris

IV · Ritual

The Art of the Face Massage, with Oil

The stone, the oil and one slow line, from the center of the face toward the temples.

November 2, 2026

A golden argan cleansing oil on the skin turning into a soft milky veil on contact with water, Maison AQAY Paris

V · Ritual

The Nighttime Skincare Routine, Gesture by Gesture

Two oils to close the day, then the Rich Elixir Serum, which stays until morning.

November 2, 2026

A prickly pear cactus bearing its fruits against an earthen wall in the Souss, a palm grove and an earthen village beyond, the land of prickly pear face oil, Maison AQAY Paris

VI · Ingredients

Prickly Pear Oil for the Face, Beside the Argan

Two oils of the Souss, one score: the prickly pear seed, and why it walks beside argan.

November 2, 2026